Pet-Food Packs at 1 kg and 5 kg: One Range, Two User Routines
Use filled samples to compare how a 1 kg and a 5 kg pet-food pack is carried, opened, stored and displayed.
Kaida Group shows an eight-side-seal pet-food bag listing 1 kg and 5 kg sizes. Designing these sizes as a range involves more than scaling one artwork file. A buyer should compare how each filled pack is lifted, opened, used and stored in a household.
Build two filled-size briefs
Provide the kibble or other food sample, target weight and approximate bulk density for each size. Fill rough bags to the intended weight and measure their final height, width and depth. Compare how much shelf space each uses and how many fit in a shipping carton.
For the larger pack, walk the carry route from retail shelf or delivery carton to home storage. For the smaller pack, check how the customer holds it while pouring or scooping. These different movements may lead to different opening and grip requirements.
Compare the first opening and reclosure
Mark the first-open path, the zipper or other closure, and the space needed for a hand or scoop. Use filled samples to see whether food pieces reach the closure during ordinary use. Decide whether the consumer pours directly into a bowl or transfers the food to a container.
Tell the packaging team how both sizes will be filled and sealed. If one line handles them both, include its changeover limits and required pack orientation in the brief.
Keep the range recognizable
Set a consistent hierarchy for brand, food type, animal, net weight and variant across both sizes. Then adapt the information areas to the actual panels; a layout that works at 5 kg may become crowded at 1 kg. Leave room for destination-market text and traceability details supplied by your team.
Send both product portions, filled-size targets, line data, use sequence and artwork drafts to Kaida Group. Review the two physical packs side by side before approving the range.